ABOUT RED HAVAS
The lines of contemporary communication have not just crossed, but merged. To consumers and customers, it’s all one experience. That’s why Red Havas set out to redefine communications through our world-first merged media model. Replicating the convergence of media consumption, we blend traditional and digital publishing, content, social media and data in a way that we believe defines the future of PR. Our strategy is to continue to own the earned, but now, to also earn the owned (channels, content and strategy) for our clients.
In May 2019, the Havas Group announced the creation of a new global PR micronetwork, Red Havas, part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises over 40 agencies in over 25 markets worldwide and more than 1,300 employees. The new brand bought together two of the group’s most powerful PR brands: Havas PR North America and Asia Pacific-based Red Agency.
Today, Red Havas operates in 14 markets around the world and has over 350 staff. CEO James Wright is also the global chairman of the Havas PR Global Collective. The Havas Group is part of Vivendi, a global leader in entertainment, content, live events and marketing.