Originally published on CampaignLive.co.uk
Campaign has named Red Havas its PR Agency Global Network of the Year.
Over the past three years, the Havas PR network has been transformed into Red Havas; and during that time, it has nearly doubled in size. Headquartered in the US, it now operates in 14 markets around the world, with 370 staff. In 2020, it introduced Red Connect, a sub-brand focused on content marketing. In 2021, it rolled out Red Havas Health, a specialist sector offering in an area that’s booming for the agency. And in 2022, it launched Red Impact, bringing together its environmental, social and corporate governance (ESG) capabilities worldwide.
Since its launch in 2019, Red Havas has won 800+ awards, including a Grand Prix at the Cannes Lions Festival 2022. One standout campaign amplified an international Save Ukraine #StopWar charity telethon through a coordinated outreach by 80 of Red Havas’s PRs from 20 markets who rallied together to support colleagues in Kyiv. The network helped reach 80+ million people live and many more post-broadcast, raising 1.5 million euros (and counting), and encouraging people in 50+ European cities to march in solidarity with Ukraine.
To build buzz around GetYourGuide’s unforgettable travel experiences, Red Havas launched ‘Turning the Lights on at the Vatican Museums’ — allowing a select number of travellers to unlock the doors, turn on the lights and walk the iconic halls before the museum opened its doors to the public for the day. With 4.1 million reach on social media, a 94% completion rate for stories, and a reach of 500 million in top-tier media coverage, it became one of the travel platform’s top performing campaigns in 2022.
Internally, every agency has an All In Representative who leads efforts in areas of DE&I important to their location. For example, the Australia team spans six decades in age range and has no gender pay gap, at any level. The team in Germany represents 17 nationalities and has 50% female leadership.
The Red Havas network provides each employee with a (US)$3,000 training bursary for their own career development. Agreed with line managers, this money goes towards opportunities at the intersection of external training needs and the team members’ passion projects.
Judges praised the “solid case studies focused on driving reach and engagement” and said: “They put their money where their mouth is, by providing talent with financial support to training.”