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RED SKY PREDICTIONS 2023: EP. 33 OF RED SKY FUEL FOR THOUGHT PODCAST
As Red Havas’ new Red Sky Predictions report explores, it’s a wild time to be alive. Around us, wars are being waged. The pandemic continues. Our climate is its own battlefield. The economy is hurting and the cost of living growing. Many of us are traumatized, outraged and despairing over the state of social, racial, reproductive and criminal justice. When we pick up our phones — which we do constantly — we’re confronted by headlines about these things and more. It’s no wonder peace eludes so many of us now.
RED HAVAS RELEASES 10 PREDICTIONS FOR COMMUNICATORS IN 2023
Latest Global Red Sky Predictions report spans climate, content, mental health, the metaverse and more.
The 2022 Word of the Year
Since 2020, Red Havas has named a global word of the year (WOTY). The selection of this word is informed by quantitative input (via a Havas Group employee survey) and qualitative input (from a mix of global communications pros and thought leaders across the industry). Ultimately, it’s identified by an internal team at the agency who considers all words received, not only numerically but thematically.
NEW WHITE PAPER: THE ART OF PLACING A STORY IN THE NEWS-YOU-CAN-CHOOSE MEDIA ENVIRONMENT
People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through?
Red Havas Spain General Manager Ana Picó Talks Purpose, Sustainability and ESG
“Greenwashing no longer works, and that is why we encourage companies to evolve to greenthinking,” says Ana Picó, general manager of Red Havas in Spain, in a new interview with IPMark.com that covers the launch of our Red Impact offering.