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THE 2021 WORD OF THE YEAR
As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned into the most unconventional year in modern memory.
NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”

When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, we have not seen innovation in e-commerce experiences in a long time.

Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications
Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most. The report is called “Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications.”