Red Havas Philippines and Canva created the “Canva Pasko — Designed By You” campaign. Christmas (Pasko) is the most relevant time for Filipino families. The challenge is to be heard amid the media noise being generated during the Christmas season, while also raising product awareness and driving sign-ups for Canva.
Canva: #CanvaPasko Designed by You
We developed an integrated PR campaign to generate interest in “Canva Pasko – Designed by You.” Before the campaign launch, we invited members of the media to the Canva offices to show them the company’s workspace and immerse them in its unique company culture. This familiarization strategy developed the media’s affinity for Canva, which resulted in their eagerness to cover the campaign launch.
To further amplify the campaign, we tapped influencers to share their very own Canva Pasko- designed Christmas card dedicated to the person they are most grateful for. The influencers talked about the campaign and shared their Canva Pasko card through a series of social media posts on Instagram, Facebook, YouTube and IGTV.