Thought Leadership

Latest Global Red Sky Predictions report spans climate, content, mental health, the metaverse and more.

People must now filter through an avalanche of news and content every day. So, what does it take for a brand to place a story that breaks through?  

Red Impact will give Red Havas clients greater access to the micronetwork’s expertise in purpose, sustainability and ESG

DOWNLOAD OUR NEWEST RED SKY THINKING WHITE PAPER

Writing and storytelling are two of the most powerful ways to put ideas into the world. As written communication skills decay around us, both skills have also become competitive advantages. 

Shared human experiences are key to building brand connection as global report identifies the forces driving a new wave of experience

Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend

As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned into the…

When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is,…

The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally.

The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot.

Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most. The…

“Keep calm and carry on,” stated the British government to boost morale and prepare its civilians for attacks during World War II. That authentic message has transcended generations and is now being used as a mantra for mental strength as we continue our battle against COVID-19. Finding the right message and striking the right tone…