RED SKY FUEL FOR THOUGHT PODCAST
This feisty little podcast features insights from comms pros from around the world and helps you navigate media trends with grace, integrity and strategy.
RED SKY PREDICTIONS
An annual global trends report that encourages us to continually consider what’s changing in comms and why, what it means for the future, and how we can make the most of it.
In its new white paper, Havas Media Group shares Gen Z’s key traits as well as insights on how this extraordinary generation is influencing ad spend and — literally — shaping the future of media. Researchers and content creators at Havas have closely studied Gen Z for several years and here is a recap of what they learned. In today’s communications landscape, where the lines between media channels are not just blurred but merged, brand marketers and communicators can — and should — apply these learnings not only to the paid world but across all touch points.